I'm a Miller guy. My Dad drank Miller Genuine Draft as a kid. In college, I chose Icehouse, a Miller product, over Bud Ice. When I want a macro light beer, I choose Miller Lite over Bud Light.
I spend time often in Europe, and I will be in Belgium next month and always look forward to drinking their great beers, particularly Leffe.
With that said, I cannot believe that Budweiser has agreed to sell their operations to InBev, a Belgium brewer - the makers of Stella Artois, Hoegaarden, Becks and my dear Leffe.
The Busch family has been brewing their average beer for over 130 years. Now, the family will be selling out for over $52 Billion (with a B). If this was ThurstonWeiser, and someone said I could have a chunk of that windfall, I'd be tempted as well.
With a terrible economy, one could say that people can't afford things like beer. However, even in downtimes, people drink to forget their problems. Yet, more and more people are turning to micro beers with a more robust and unique taste. Not enough to make a massive dent in the profits of Bud, but enough for them to perhaps see the handwriting on the wall.
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